Scroll to top

Central Office
420 Boulevard Suite 206,
Mountain Lakes, NJ 07046

Contact Info
support@pcbancard.com
(973) 324-2251

Cash Discounting

If You Are Not Utilizing Cash Discounting Already…WHY?

Business owners must be smart to be successful. Being smart means being on top of the latest trends in your industry. One trend that has been a successful endeavor for businesses around the world is The Cash Discount Program. Smart Business owners know that Cash Discounting will NOT affect their sales and will allow them to save money. They can then use that money for important things such as more product, upgrading their business…and so much more!s, luctus nec ullamcorper mattis, pulvinar dapibus leo.

What Is The Cash Discount Program?

Business owners must be smart to be successful. Being smart means being on top of the latest trends in your industry. One trend that has been a successful endeavor for businesses around the world is The Cash Discount Program. Smart Business owners know that Cash Discounting will NOT affect their sales and will allow them to save money. They can then use that money for important things such as more product, upgrading their business…and so much more!s, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Type Of Businesses That Use The Cash Discount Program

Retail

Food And Beverage

Lodging

Pay At The Pump

Beauty

Services Business

Attorneys

Property Management

Transportation

Health & Fitness

Restaurant

Documentation

Click the images
to see the bigger picture.

Sample Receipts

Sample Receipts

NON-Cash Discount Program Statement

NON-Cash Discount

Cash Discount Program Statement

Cash Discount Program

Signage

Signage

You Have Questions, We Have The Answers!

How Did The Cash Discount Program come about?

In 2010, Congress passed sweeping financial regulations under the Dodd-Frank Act. One of the later additions to this bill was the Durbin Amendment. The Durbin Amendment established the cash discount program and allowed businesses to incentivize and encourage their customers to pay with cash.

How Can a Cash Discount Help

You’re losing money every time you process a credit card transaction, but that doesn’t have to be the case. It’s unfair that you have to pay out of your own pocket to satisfy someone else’s convenience. That’s where a cash discount can help. You can now keep the full percent of your sale by eliminating credit card processing fees with a cash discount.

Is it legal to offer a Cash Discount

Cash Discount programs are legal in all 50 states per the Durbin Amendment (part of the 2010 Dodd-Frank Law), which states that businesses are permitted to offer a discount to customers as an incentive for paying with cash.

How do I Implement a Cash Discount Program?

You’ll need a credit card terminal programmed to operate within a cash discount program. The terminal comes pre-programmed with cash discount processing. Next, you’ll need to notify your customers of the service fee as well as the cash discount. To accomplish this, you must provide notification at all entrances and points of sale. You will be provided the correct signage. What’s next? Save! Once you’ve successfully implemented your cash discount program, all that’s left for you to do is watch your business’s profits grow!

Should I implement the Cash Discount Program?

The Cash Discount Program can help businesses that are impacted by high processing costs save money by virtually eliminating their monthly card processing fees. Implementing a true cash discount program sounds like a no-brainer, but keep in mind that to do so, you’ll need to list credit prices on the shelves. If you’ve already priced your goods and services to account for the cost of credit cards, implementing a cash discount program is easy. You won’t need to change your shelf or menu pricing and can simply offer a discount on those prices to cash customers.

Can I offer the Cash Discount Program in My State?

People confuse the cash discount program with a surcharging program. The cash discount program is NOT a surcharge program, and it is available in all States. The Cash Discount Program is a method of implementing an increase in price to all customers while giving a discount to those who pay with cash. Those customers who pay with cash avoid some or if not all (owners discretion) of the price increase. Our technology allows this to happen and keeps you within the guidelines of Visa, Mastercard, and processor regulations.

Can I revert back to traditional processing?

No problem! If you feel the cash discount program does not work for your business we can easily switch you back to traditional credit card processing. We will even beat the rates you were paying with your old processor.

Cash Discount a marketing tool?

For many businesses, the cash discount program when marketed appropriately functions as a tool to attract new customers. Most of the customers like the idea of a discount. A properly implemented cash discount program rewards those customers who want to pay with cash and receive the discount.

Is the Cash Discount Program the same thing as a Surcharge?

No, the Cash Discount program, while seemingly similar, is actually very different, particularly in the eyes of Visa and MasterCard. As mentioned in the preceding Q&A, the 2013 ruling against the card networks resulted in merchants now being able to implement a surcharge in all but 10 states – California, Colorado, Connecticut, Florida, Kansas, Maine, Massachusetts, New York, Oklahoma, and Texas, plus the U.S. territory of Puerto Rico. Those states claim that a surcharge is not fair to consumers. The Surcharge carries with it several stipulations: Only credit cards may be surcharged – no debit cards Signage must be posted for at least 30 days prior to implementing a surcharge alerting your clientele There is a 4% maximum that can be imposed Surcharging is only allowed in states where the program has not been excluded With the Cash Discount program, these limitations are not in place, as you are not implementing an additional fee for accepting a credit card, you are providing a discount for those who pay with cash. This is a clear distinction.

What are the requirements of the program?

One of the most significant aspects of the program is the fact that businesses must display signs that clearly indicate their participation in the program. These signs must not only be in the entryways of the company but at all point-of-sale locations as well. Additionally, businesses must include all monetary amounts associated with the program on the receipts they provide their customers. If there is a credit card processing fee, companies must display this on the receipt. If a customer receives a discount, companies must show this as well.

Can I just implement the program myself?

When a fee is incorrectly applied to a transaction, an additional fee charged to those consumers using a credit card might be labeled a Surcharge, and that is expressly forbidden by Visa, Mastercard, and the processing provider without taking very specific steps. Additionally, you are forbidden by Visa, Mastercard, and the Processor’s rules to profit on a credit card transaction, which could happen if you accidentally charged more than you were being charged by the processor. The way to avoid this risk is to implement an automated Cash Discount Program that is different than a Surcharge. The Cash Discount Program is a method of implementing an increase in price to all customers while giving a discount to those who pay with cash. Those customers who pay with cash avoid some or if not all (owners discretion) of the price increase. Our technology allows this to happen and keeps you within the guidelines of Visa, Mastercard, and processor regulations.

Won’t my customers be upset by this fee and want to go elsewhere?

In fact, surveys have shown that over 80% of respondents stated they wouldn’t think twice about paying 4% Service Fee (only $1.00 on a $25.00 transaction) for the convenience of using their credit card rather than carrying cash. And we all know that fewer and fewer of us are carrying cash these days…and everyone loves the rewards associated with their credit cards. What’s also important to note is that the due to so many digital transactions and service fees for luxuries that have flooded the economy in the last 20 years, most people have become conditioned to service fees as a simple fact of life and have openly accepted this as “normal”.

Will the purchase on my customer’s credit card statement appear as it currently does? Will it list my business's name?

Yes, your customer’s credit card statement will still appear as it currently does, and your business’s name will be listed on it.

Is the new terminal easy to set up once I receive it?

In order to make implementing cash discounts as effortless as possible, all of our terminals come pre-programmed and ready to accept payments. Instructions on how to use the terminal are also included.

Calculator

*Calculation based on monthly credit card processing volume multiplied by 3.00 %

Use The Calculator To See An Estimate On How Much You Could Save Just By Implementing The Cash Discount Program.

Testimonials

Some friends
we’ve made
in the process.

“PCBancard made it really easy for me to try the program with NO RISK! I am so happy they did. I am saving over $3,000 per month between my locations.”
Nidal Haddad

Owner - Little Nicky’s Big City Pizza - Knoxville-Tennessee

“I was scared at first thinking I would lose business. After about 2-3 days of people asking questions, it was back to business as normal. I will never go back to paying fees again.”
Patrick Guidera

Owner - Mary Murphy’s Restaurant - Wakefield Rhode Island

“I can’t believe we waited so long to get started. It hasn’t affected our business at all and I wasted about $24,000 waiting to start the program for a year!”
Angelo Loconsole

Owner - Mr. Dinos Pizzeria & Restaurant - Montclair-New Jersey

“I love the program. At first, I raised my prices and that was a mistake. I lost cash customers and priced myself higher than the competition. Cash Discounting was by far a better solution. No one cares about paying the small fee.”
Paul Cordova

Owner - Taco Casa - Pueblo-Colorado

“I have actually been able to increase my revenue now that I don’t have to pay those credit card fees. I can put this money into GROWING my business!”
Scott Diem

Owner - Bay Goodman Pizza - Fairport-New York

“Excellent company, I had a problem with the chip malfunctioning and was sent a new machine the next morning at no charge. I am doing their cash discounting program and it is saving me over $1000 a month. I was concerned I would lose some customers over this change, but actually has increased. Very happy I found this company.”
Debbie Gregory

“Terrific company. I have used several processors over the years and this is by far the best. Rep listened to my needs, got free equipment, low rates and customer service was incredible as I always talked to a live person, not a machine. Just switched to their cash discount processing program and it is going to save me thousands in fees monthly!”
Sean Carney

“Excellent customer service, innovative products, very easy to work with. Cash discount program saves huge $$$!”
Frederick Ahlers

“I have never had a problem with anything until my terminal had an issue, Tina was just so accommodating. She really calmed me down when I thought I lost all of my transactions today. Just had to write a review to let her know how much I appreciate all that she does. You are one of a kind, Thank you Platinum Choice for having such a wonderful support team.”
Anna Marie Kinder

“I have had processors in the best that did nothing but lie to me. This company is truly one of a kind. Exceptional customer service. They always go above and beyond to assist me.”
Olivia Sniper

“I have had processors in the best that did nothing but lie to me. This company is truly one of a kind. Exceptional customer service. They always go above and beyond to assist me.”
Payal St

“Platinum Choice Bancard lives up to its name, it's the BEST choice around. Exceptional service, they really go above and beyond.”
Marc Desmond

“I use Platinum Choice Bancard for my restaurant and they have great prices and incredible customer service. Whenever there is a problem with processing cards, they answer my calls immediately, are incredibly polite, and always know the answer. I wouldn't use anyone else!”
Aaron Pzena

“Never had any processing problems. Cust service was always quick and to the point. I'm happy with the services.”
Ryan East

“The only surprise I really had is that none of my customers choose to use cash. The small service fee doesn’t make any difference to them.”
James Zellers

Owner - Hope Pizzeria & Catering - Hope-New Jersey

“I was so sick of my credit card fees going up, I had to find a way to offset these costs. Cash Discounting did this for me. I love the program and the customers don’t care.”
Pamela Asher

Owner - Jeffreys Signature Sandwiches - Knoxville-Tennessee

“I thought I could just raise my prices because of my rising credit card cost, but I was wrong. Cash Discounting was a much better option so I stayed priced competitively!”
Giuseppe Cataldi

Owner - La Pizza Restaurant - Roseland-New Jersey

powered by Typeform